Out of the Box & Onto the Road – Unique Messaging Strategies for Young Drivers

Sunday, March 9, 2025

10:30 AM – 11:45 AM PT

Location: 202

Moderator(s)

Louis Pratt

Emerging Leaders Council Chair, National President Emeritus, and NY Community Engagement Specialist
Students Against Destructive Decisions (SADD)
Ithaca, New York

Speaker(s)

Jason Jackman, MPA

Senior Research Associate
Center for Urban Transportation Research
Tampa, Florida

Slides
Ana-Maria Phillips

Chief Strategy Officer
GDC Marketing & Ideation
San Antonio, Texas

Slides
Lauren Zimmerman-Meade, MA

Director of Field Engagement
SADD
Glendale, Arizona

Slides

Explore inventive and out-of-the-box strategies to make youth traffic safety engaging, accessible, and memorable. Learn how remote-controlled cars and video game challenges can bring safety education to life while reaching students in diverse communities. See how student government partnerships embed safety into campus culture, making it a visible, shared priority. Meanwhile, insights from social-media-inspired research reveal messaging techniques that resonate with teens across urban and rural settings. Together, these approaches offer a fresh roadmap for reaching young drivers in impactful ways that truly stick.