Where’s my Invitation to the Party? Promoting Partnerships & Stakeholder Engagement

Sunday, March 9, 2025

1:45 PM – 3:15 PM PT

Location: 202

Moderator(s)

Sam Cole, MPA

Traffic Safety Manager
Colorado Department of Transportation
Denver, Colorado

Speaker(s)

Mark Ezzell

Director / Governor's Representative
NC Governor's Highway Safety Program
Garner, North Carolina
GT

Garrett Townsend

Director of Public Affairs
AAA The Auto Club Group
Canton, Georgia
KO

Kate O'Connor, MPH. CHES

Director of Public Health & Safety
Brain Injury Alliance of NJ
MONTCLAIR, New Jersey
JL

Jeff Larason

Director of Road Safety Communications
Travelers Marketing
Sudbury, Massachusetts
KC

Katherine Chen, MPP

UC Berkeley SafeTREC

We know we can’t do it alone. Learn about case studies and concrete strategies to leverage your traffic safety efforts, specifically, North Carolina’s efforts to create a group that led to passage of the first strengthening of the state's ignition interlock laws in over 20 years. Learn how a motorcycle safety group has built a coalition to save riders. Successful partnership models in Georgia, common challenges, and actionable steps for building effective collaboration are featured culminating with an innovative program in Massachusetts that drove up seat belt use in an under-served community. Additionally, it will highlight New Jersey's decade-long involvement in motorcycle safety initiatives, including their work with creative marketing campaigns utilizing ﬁrms and non-traditional partners.