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Evaluation ViewAttendees 23

Lifesavers Conference 2025

Communications

Keeping it “Reel”: Media Campaigns & Why They Work

Monday, March 10, 2025
10:15 AM – 11:30 AM PT
Location: 202

    Moderator(s)

  • Erica Stineman

    Communications Manager
    Washington Traffic Safety Commission

    • Speaker(s)

  • Rob Sadowsky

    Transportation Safety Outreach Coordinator
    Clackamas County (OR) DOT & Development
    Oregon City, Oregon

    Handouts
  • MH

    Meghan E. Hausser

    Undergraduate Researcher
    University of Massachusetts Amherst
    Basking Ridge, New Jersey

    Slides
Communications professionals will engage in a fun and interactive way to review video and print ads from campaigns across the world through an "at the movies" style presentation. Learn what's working with ads, what could be improved based on industry best practices. In a twist this year, this session will also explore the development of a hypothetical safe driving media campaign that leverages psychological theory and demographic targeting to effectively influence high-risk driving behaviors. The focus will be on identifying high-risk demographics and crafting an example campaign that gets results.