Skip to main content
2025 Lifesavers Conference on Roadway Safety Main banner
Final Program


Download & Print
Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.
Presentation Icons
Being Recorded
Being Recorded
Aging Drivers
Aging Drivers
Tribal
Tribal
Teens
Teens
Rural
Rural
Motorcycles
Motorcycles
Engineering
Engineering
Commercial Vehicles
Commercial Vehicles
Being Livestreamed
Being Livestreamed
Back
Evaluation ViewAttendees 12

Lifesavers Conference 2025

Occupant Protection

Safe in the Back? Only with a BELT!!!!

Tuesday, March 11, 2025
10:30 AM – 11:45 AM PT
Location: 104-A

    Moderator(s)

  • JT

    Jane Terry

    National Highway Traffic Safety Administration, District of Columbia

    • Speaker(s)

  • Neil Chaudhary, PhD

    CEO
    Preusser Research Group, Inc.
    NewtownTrumbull, Connecticut

  • Jonathan Adkins

    Chief Executive Officer
    Governors Highway Safety Association (GHSA)
    Washington, District of Columbia

  • Kil-Jae Hong

    Director, Office of Consumer Information
    National Highway Traffic Safety Administration
    Washington, District of Columbia

    Slides
Witness the latest program development work focused on rear seat belt use – spanning from how the assets were developed by the communications team to how they were implemented and evaluated in Syracuse, New York and Hartford, Connecticut. Learn about “Girls’ Night,” “Guys’ Night,” and “What’s Stopping You” assets when using an education-based media program. Leave the session armed with the latest program tools including media opportunities and countermeasures designed to increase rear seat belt use.